“creating news: a short, funny, fictitious story”

fictitious tale of how a “trend based” feature is published.

editor: guys, saw the phaneesh case. it’s big. need a story. talk about how sexual harassment is a growing trend.

journo: got it sir, i know pr guys who can turn this into a trend *winks*.

PR guy on phone wit journo: of course we can contribute. we have 1 client who will talk, 1 we will make them talk, 1 we will create.

journo: awesome. i will retrieve your last release that i had thrown in the bin. pr guy: awesome.

next day is papers “PHANEESH SACKED. SEXUAL HARASSMENT ON THE RISE IN INDIA. 3 COMPANIES OPEN UP TO THE MENACE”.

editor: well done guys. we have successful converted one off episode into a national trend capable of wiping out humanity, blah blahh !!!

so this was our short, phaneesh… ooops, phunny.. grrr, funny, fictitious story !!

aaj kuchh toofani news karte hain !!!

picture courtesy: http://fs02.androidpit.info/userfiles/1345085/image/exaggeration.png